Eyecare Plus

DB Projects were engaged by optometrist and owner John to refresh the existing retail, reception, and dispensing areas of his practice.

The brief focused on improving store positioning, product display, staff functionality, and the overall client experience, while creating a calmandprofessional environment within an active retail setting.

Using bespoke displays, custom furnishings, and considered lighting design, the new fitout delivers a refined internal environment with strong streetpresence. A custom rotating window display was introduced to present product to passing pedestrians and maximise visibility from the street