projects
Carolina Lifestyle Label
Our Work
About Carolina Lifestyle Label
NSW, VIC, QLD | Long-term retail partner
- Sector Retail / Fashion
- Scope: Design & Construct, Pop-Up Rollouts, National Store Rollout
DB Projects has partnered with Carolina Lifestyle Label since the very beginning of the brand’s journey, supporting its growth from initial concept throughto a national retail rollout across Australia.
Client Brief
The Client Brief
Carolina Lifestyle Label engaged DB Projects at the inception of the business to design and deliver its first physical retail presence.
Create a strong brand identity through a physical retail environment
Deliver a flexible pop-up store design suitable for short-term leasing
Establish a retail format that could scale as the business grew
Balance cost-efficiency with strong visual impact
Stage 1
First Pop-Up Store, Westfield Bondi Junction
DB Projects designed and built Carolina Lifestyle Label’s first pop-up store at Westfield Bondi Junction. This initial store established the foundation of the brand’s physical presence, setting the tone for materiality, layout, and customer experience. The designprioritised flexibility, allowing the store to adapt to different pop-up environments while maintaining consistent brand recognition.
Stage 2
National Pop-Up Rollout
Following the success of the initial store, DB Projects delivered an extensive pop-up rollout across more than 50 locations over several years.
These pop-ups were installed in high-traffic open mall environments, requiring designs that were:
- Highly adaptable to varying footprints
- Efficient to install and remove
- Durable for repeated use
- Visually strong in open retail settings
This stage allowed Carolina Lifestyle Label to rapidly expand brand exposure while testing new markets and locations nationwide.
Stage 3
First Permanent Store, Neutral Bay NSW
As the business matured, DB Projects designed and built Carolina Lifestyle Label’s first permanent retail store in Neutral Bay, NSW.
This project marked a shift from temporary pop-ups to a fully realised retail environment, translating the established brand language into a long-termstore format with refined detailing, improved merchandising, and enhanced customer experience.
Stage 4
Ongoing National Store Rollout
DB Projects continued to partner with Carolina Lifestyle Label as the brand expanded nationally, delivering stores across a wide range of retail
environments including:
- Sydney Domestic and International Airports
- HQ – The Mill at The Grounds of Alexandria, NSW
- Westfield Bondi Junction, NSW
- Bowral, NSW
- Westfield Miranda, NSW
- St Ives, NSW
- Northbridge, NSW
- Warringah Mall,
- Flagship store – Armadale, VIC
- Ascot, QLD
Each location was tailored to suit its specific context while maintaining brand consistency, operational efficiency, and a recognisable customer experience.
Our Solution
Over the course of the partnership, DB Projects has supported Carolina Lifestyle Label’s evolution from a start-up fashion brand to a nationally recognisedretailer.
Through pop-ups, permanent stores, and flagship locations, the collaboration demonstrates DB Projects’ capability to deliver scalable retail solutions, adapt to fast-growing businesses, and maintain consistency across diverse locations and formats.
